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The profound impact of the pandemic has challenged local businesses to shift their business model to cater to the constantly changing market needs. Whether it is reduced consumer spending or surges and demand for products in response to the virus, business survival depends on always being ready to pivot.
Being ready to respond to risk mitigation and implementing online ordering for pick up, curbside or delivery is paramount to their survival.
Given the “support local” trend, more and more businesses are using traditional direct mail to get their message right into the households where buying decisions are made. Direct mail is a popular and powerful marketing tool and integrates perfectly with online initiatives.
The graphics below from Canada Post provide some stats on Direct Mail.
KTS Advertising Group has been Canada Post’s Smartmail Marketing Partner for over 15 years. We would be delighted to assist you with executing any Direct Mail campaigns that you wish to run for your clients. This includes, Designing, Printing, Targeting, Mail Preparation and shipping to Canada Post.
Take advantage of the following options:
DO-IT-YOURSELF All-inclusive starting at $399
Use our user friendly Web-to-Mail Portal
Here is an example:
Send 1,000 – 5”x 7” Postcards to your target audience with your message of safety protocols in place, special offers, new services, curbside pick-up etc. Customized campaigns include but are not limited to:
You can select the geographic target location and demographics such as household income, children at home, occupant’s age range, dwelling type etc
20% OFF POSTAGE
We would be pleased to discuss other options (postcard size, quantity, frequency of mailing etc.) to meet your needs.
Contact us today!
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