Reaching customers through digital marketing has become more challenging than ever.
Businesses of all sizes are running digital ads on search engines and social media. This has resulted in a lot of digital noise. Cutting through the clutter and generating results for you or your clients is critical.
We often hear from our clients that they are running online ads, but they are not seeing good ROI. Worse is that the cost of ads have increased significantly recently.
When it comes to digital marketing, there are endless options.
From top-of-funnel social media marketing on Facebook, Instagram or Pinterest to bottom-of-funnel Google ads, choosing a platform that will work for you is daunting.
In addition to the advertising platforms, there are multiple formats to consider. Do clients often ask if they should be creating long-form videos for YouTube or short-form for TikTok? Should they start a podcast or should they hire a photographer to do an Instagram photoshoot? This is enough to make your head spin!
When clients do see some results from digital, the quality of the leads are often less than ideal.
It’s no surprise that marketers are overwhelmed when it comes to finding a solution.
While digital marketing has become the foundation for most advertisers, direct mail has quietly gain popularity due to the fact that it is less noisy and seldom used.
Combining digital and direct mail is a strategy that works! From boomers to genXers to millennials, getting mail that is timely and relevant is welcomed.
Furthermore, QR codes have seen a resurgence recently due to the pandemic. Restaurants are using these codes to allow customers to view menus on their cell phones. Non-profits are using QR codes to solicit donations. We’re seeing all types of brands using QR codes in innovative ways to drive offline visitors on to their websites.
Here are some examples of how direct mail QR codes can be used in automotive, real estate and retail (courtesy of Canada Post):
For over 10 years, as a Canada Post Smart mail Partner, we’ve been executing successful direct mail campaigns.
Our new and innovative process to combine direct mail with digital has helped our clients boost their results when compared to print or digital alone. By adding a QR code that points to an optimized landing page, we’ve seen a 68% increase in website visits.
Here is how our process works:
1. We work with you to craft a professionally designed postcard designed to drive traffic online.
2. After your customer scans the QR code on your postcard, they will land on a mobile-optimized webpage. The content on the page is designed to convert through tested digital psychology principles.
3. Multiple prompts are presented on the landing page. These prompts include buttons to instantly book appointments or video chat features to interact directly with your customer.
4. Your visitor will be tagged with a tracking code.
5. We will use the tracking code to show them ads driving them back to your website.
If you have more questions, please send us an email at firstname.lastname@example.org or start a chat using the button at the bottom left of this screen.