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Get your message into the hands of Canadians by adding direct mail to your marketing mix! Use direct mail to introduce your brand to new clients and drive customer engagement. Get your message into every household or business in specific neighborhoods or regions or connect one-on-one with a personalized direct mail piece. Harness the power of direct mail marketing using highly targetable Neighborhood Mail to drive traffic by sending flyers, postcards or samples, or send a message to your current customers through Personalized Mail for retention or cross-sell campaigns and build customer loyalty. Create heightened engagement and stronger brand recall by integrating direct mail and digital campaigns to elicit more attention and emotional engagement.
Direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. Creating a direct mail campaign is an easy and cost-effective way to maximize your advertising dollars and marketing efforts. Mail helps you reach your customers. There’s an effective direct mail solution for any marketing objective. Consumers across generations read advertising mail; they save it and share it with others.
KTS offers a variety of direct marketing services to house holds and businesses. Direct Marketing is about communicating directly with your leads and prospects through a well organized and targeted campaign.
Typical prep elements of a direct marketing campaign include:
WE CAN PRECISELY TARGET & REACH YOUR CUSTOMERS GUARANTEED.
Integrated campaigns that include direct mail elicit greater consumer attention and better provoke the emotional engagement and brand recall that drive action than single-media digital campaigns. Media sequencing matters. This study suggests that direct mail’s impact on consumer engagement with integrated campaigns may be strongest when it follows digital advertising.
Media format has a deep influence on the way consumers engage with brands and advertising messages: Direct mail offers a personal, sensory experience that triggers consumer emotions and action, while maximizing attention and recall.
Here is an example:
It gets noticed: it’s physical, so it gets opened, noticed, and read. It allows you to reach customers at a time and place that’s convenient for them; in their home. Consumers spend more time with direct mail than digital channels like display, pre-roll and email. Its tactile nature allows you to be creative and engage your customers. Whether your business is large or small, there’s a direct mail solution for you. By customizing your message to the right audience, you can start building relationships with your best potential customers.
THREE WAYS TO GET THE MOST OUT OF YOUR DIRECT MAIL.
1. Be creative with your direct mail initiatives. Ensure it stands out.
2. Use targeted data to zero in on the right customers.
3. Create a meaningful offer that drives your customers to act.
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