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Traditional & Digital Marketing

March 4, 2022
Digital Marketing
Traditional & Digital Marketing

Traditional & Digital Marketing

When trying to choose between traditional and digital marketing, why not look at both?

People buy for four reasons:

Price

Service

Exclusivity

Quality

To produce the best ROI, incorporate both traditional and digital channels. Most campaigns work best with both, providing you use proper targeting tactics.

What is Traditional Marketing?

It’s a broad term that includes many tactics, such as:

Direct Mail

Print

Signage

Broadcast Radio & TV

Traditional marketing works well based on hundreds of years of experience.

Use traditional marketing for:

Reaching large broad audiences quickly for brand awareness

Sense Appeal (sight, sound, touch, smell) with tangible materials and experiences

Personal interaction

Longer message recall

Less clutter

What is Digital Marketing?

Digital marketing includes many online channels, such as:

Email

Text/SMS

Video

Pop-ups

Pay-Per-Click Ads

Re-targeting

SEO

Social Media

The nature of the channel you use determines the quality of the message and how well you can target your audience.

Use digital marketing for:

Scaling campaigns

Ease of Real-time results and customer tracking

Simple, near-instant changes

Highly specific audience targeting

Faster two-way audience interaction

Make the most of traditional marketing methods by integrating with digital marketing methods for example:

QR codes and landing pages

Retargeting from direct mail

Contact KTS Advertising Group for your Direct Mail and Digital Marketing Needs.

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