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When trying to choose between traditional and digital marketing, why not look at both?

People buy for four reasons:

– Price

– Service

– Exclusivity

– Quality

To produce the best ROI, incorporate both traditional and digital channels. Most campaigns work best with both, providing you use proper targeting tactics.

What is Traditional Marketing?

It’s a broad term that includes many tactics, such as:

– Direct Mail

– Print

– Signage

– Broadcast Radio & TV

Traditional marketing works well based on hundreds of years of experience.

Use traditional marketing for:

– Reaching large broad audiences quickly for brand awareness

– Sense Appeal (sight, sound, touch, smell) with tangible materials and experiences

– Personal interaction

– Longer message recall

– Less clutter

What is Digital Marketing?

Digital marketing includes many online channels, such as:

– Email

– Text/SMS

– Video

– Pop-ups

– Pay-Per-Click Ads

– Re-targeting

– SEO

– Social Media

The nature of the channel you use determines the quality of the message and how well you can target your audience.

Use digital marketing for:

– Scaling campaigns

– Ease of Real-time results and customer tracking

– Simple, near-instant changes

– Highly specific audience targeting

– Faster two-way audience interaction

Make the most of traditional marketing methods by integrating with digital marketing methods for example:

– QR codes and landing pages

– Retargeting from direct mail

Contact KTS Advertising Group for your Direct Mail and Digital Marketing Needs.